Case Studies - online tourism portal for visitsouthernscotland.com

visitsouthernscotland.com is a large-scale tourism portal created for the benefit of the people and businesses of Southern Scotland. It allows smaller tourism operators to benefit from a centralised approach. The site offers online booking for accommodation providers of all types through close integration of the iBooking range of products for tourism providers.

The visitsouthernscotland.com portal was created as sister business to another iBooking developed tourism solution - southernuplandway.com. This site was developed as a joint venture between a private company and Scottish Enterprise, aiming to create a comprehensive web portal providing a gateway to both the walking route itself and the many visitor attractions, leisure pursuits and accommodation providers in the area.

With the dramatic downturn in visitor numbers caused by Foot and Mouth and the associated damage to the tourism industry, it was essential that the web site could be used as the primary vehicle for stimulating economic recovery and future growth across the South of Scotland. Visitsouthernscotland.com followed the original walking portal with an aim of extending the benefits to a wider range of businesses spread throughout Southern Scotland. The site was developed after an extensive, but focussed, piece of research from iBooking to identify the competitive environment and to create a strong business case for creating a portal that could run profitably. Using the iBooking range of products as the key revenue earners, visitsouthernscotland.com could focus on content and services while iBooking looked after site design, usability and integration of online booking functionality.

The end result is the most comprehensive source of information on business and activities in Southern Scotland. Taking off where government-led agencies stop, VSS is inclusive to businesses of all types, covering the wealth of activities offered in Southern Scotland. Bookings and enquiries are now received from all parts of the world, with iBooking Mail being used to manage a growing subscriber database.


http://www.visitsouthernscotland.com
http://www.southernuplandway.com

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