Case Studies > Naked Bus

 
Nakedbus.com of New Zealand had a vision to create a new low-cost bus service linking the main towns and cities of New Zealand. Using existing operators to provide transportation services, the nakedbus.com business model is to use the power of the Internet to reach customers and to offer a low cost approach with a unique pricing model.

Naked Bus turned to iBooking due to our focus on online booking and ticketing and the proven results of our iBooking Ticket solution. A key component of the nakedbus solution is yield-based pricing which allows nakedbus.com to sell 10% of tickets on each service for as little as $1. A pricing matrix allows the system to progressively increase fares as demand increases.

Other key features includes the nakedrewards programme which allows customers to build up reward points for using the service as well as for recommending friends. If a friend signs up to the service as a result of a recommendation both parties receive reward points. Customers receive instant booking confirmations and can also opt to have their ticket sent by SMS, removing the need for paper ticketing.

With an easy-to-use front-end an an ever increasing volume of sales the nakedbus.com solution also requires smart functionality for system management. At pre-set intervals before departure, the system sends duty-sheets to each driver, giving them a report of all passengers due to join the service at each pickup point. Agents and Affiliates modules also allow nakedbus.com to reach new customers at low cost by rewarding third parties who refer customers.
 
 

Based on hugely successful British transport models like Easyjet, Nakedbus.com cuts the overhead costs from the ticketing process by providing internet only ticketing (www.nakedbus.com) and eliminating the need for ticketing agents.

Complete account management is available to passengers allowing them to review bookings and make modifications [for an additional fee.]

 
As a SaaS product, iBooking Ticket is a uniquely powerful suite of products that can rapidly enable any local or national coach or bus company to build an online sales channel. With the iBooking risk/reward approach, project costs are reduced and customers guaranteed an unrivalled commitment to making the project a success.

We are always open to working with potential partners to extend our model to offer innovative ticketing and booking solutions into new areas. Please contact us for more details.