Case Studies
Activity Scotland
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Activity Scotland are a
pioneer in using the internet as a marketing tool
to promote their exciting range of outdoor activities in Highland
Perthshire. With a need to automate online booking and reduce admin,
iBooking Ticket provided the perfect solution. |
With every increasing demand from both domestic and
internal customers, Activity Scotland were keen to find a way to automate
the booking process from their web site, and to find a solution that would
track all activity booking for both phone and agent generated bookings. The
iBooking Ticket product turned out to be the perfect solution as it offered
all these features straight out of the box.
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iBooking Ticket was initially developed for the coach and bus
market, but then expanded into the sightseeing market. Working with
Activity Scotland allowed the iBooking team their first opportunity
to adapt the product to meet the needs of a busy activity provider.
With booking enquiries coming from the company web site, agents
calling with booking requests, and phone calls every day of the
week, an online system that could handle all this was a highly
attractive prospect. |
As with all iBooking products, a single secure
point of entry via just a web browser provides full access to the
control system allowing Activity Scotland to manage all their products,
rates and customers. With control over seasonal price changes, maximum
booking numbers across each day of the week, and a fully featured agent
booking process, iBooking Ticket has both increased booking volume, and
reduced admin.
iBooking Ticket offers Activity Scotland;
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Direct online booking for
all activities from the company web site. |
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Unlimited number of agents
can be given logins with custom commission rates assigned. Extends the
sales channel and reduces admin at the same time as allowing agents to
make reservations with no need for phone calls. |
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Instant booking
confirmations to the activity provider and to customers. |
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Permanent access to both
customers and bookings with easy export of customer data for reporting
and analysis. |
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Built in
online marketing features allowing fast communications with past,
present and future customers. |
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Control the entire
solution using only a web browser from any location. |
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Low start-up costs and a
pay-for-performance model. |
Learn more about iBooking Ticket at
http://ticket.ibooking.com
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